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Uniqlo at 5th Avenue

Uniqlo in Manhattan Straight Up
Uniqlo in Manhattan on 5th Avenue photographed Straight Up by Cameron R Neilson

The unassuming exterior of the three level 89,000 square foot Uniqlo flagship store on 5th Ave in NYC belies the $300 million 15 year lease (apparently setting a real estate record in Manhattan). I am not sure of the renovation parameters, but the overall facade is not my favorite for Straight Up. Apparently this doesn’t matter, as this place is insane during normal business hours, with hoardes of shoppers stampeding in and out for fast fashion bargains. Gotta hand it to them, the prices are pretty unbelievable. As an aside, I did have the opportunity to photograph interior installations in 2011 for their Heattech launch and Holiday display, designed by Lot71. The displays actually made the box store very dynamic and I even made a time-lapse. I’ll be curious to see how they top it this year.

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Bulgari

Bulgari in Manhattan Straight Up by Cameron R Neilson
Bulgari in Manhattan Straight Up by Cameron R Neilson

The Bulgari store in Manhattan on 5th Avenue and 57th St is not for the light wallet. I had a project to photograph here last year for designed Mike Brown of Lot71 who created an unique installation for their then Fall/Winter 2012 collection. For those inclined to see how it looks, you can see my blog post here.

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Armani on Fifth Avenue in Manhattan

Armani on Fifth Avenue
Armani on Fifth Avenue photographed Straight Up by Cameron R Neilson

With the Mercedes-Benz SS13 Fashion Week here in NYC I’m dedicating posts to fashion brands. Here is Armani. The store on 5th Avenue with its arrays of vertical lights is a bit too much for me, but the space it and the surrounding buildings create is very intriguing. The lights actually help emphasize the windows and architecture in the neighboring buildings. For those interested in fashion, hop over to my other site and see the Straight Up commission I have this week.